| SAN FRANCISCO, CALIFORNIA (May 4, 2003)- Yes, one would soon
be able to take a grasp of a rare blend of modern high-style fashion
and the distinct ingenuity of the Philippines' national dress
- the Barong Tagalog - reborn in majestic designs by internationally
acclaimed couturier Noubikko!
After some time of consultation and planning, Noubikko finally
breaks the news to open up what's in store for Filipino fashion
illuminati, in the US and around the globe who, by their own
cream and choice, have set to uphold Barong Tagalog's centuries
of legacy and evolution.
Barong Tagalog, now commonly referred to as "barong"
for short, actually came from the phrase " Baro Ng Tagalog"
(Dress of the Tagalog) which dates back to pre-Hispanic era
some 400 years ago. It has evolved through generations and generations
to become a great symbol of Filipino sense of cultural pride
and nationlism. It was formally declared as the country's official
"national attire" in 1975.
To date, Barong distinctively worn as a formal wear for men
(and in some styles, for women),continue to grace special holidays
or formal and customary traditions, celebrated by Filipinos
back home and elsewhere around the world. In weddings, anniversaries,
fiesta or coronation rites, now even in business and government
affairs and, yes, in fashion! Barong,in ready-to-wear or classic
customade designs, has continually made its outstanding touch
and spot!
Initially will cater to circles of top US-based Filipino-American
businessmen who frequently rub elbows in the socialite scene,
Noubikko's exclusive Barong Tagalog designs will later be "exported"
to the Philippines for barong enthusiasts to behold.
Noubikko, known for his creations made from rarest plant and
animal fibers such as hemp, vegetable, banana, pineapple, deep-sea
turtle and tarantula skins, comes up with his first-ever release
of Barong Collections after a series of meetings with major
department stores and business executives in the US.
"I really feel happy and proud that through generations,
Barong Tagalog had been long kept as a part of Filipino life",
beamed Noubikko who emerged from his weekend board meeting in
the city of Glendale. "Now, it's our turn to do our share",
he said.
Noubikko's hands for "timeless" designs, as many
times acknowledged by fashion critics, is belived to be aimed
as his valuable contribution to Barong Tagalog's living heritage.
"I really can't wait to have one!", exclaimed Miguel
T. Cruz, a business exec from Los Angeles who runs his own merchandise
trade for years now. " It would be a pleasant privilege
for me to own a Barong made by Noubikko", he added.
Noubikko's Barong Collections, which can be visited online
(www.noubikko.com), will
be available end of this year starting at $250 a piece.
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