| SAN FRANCISCO, CALIFORNIA (May 4, 2003)- Yes, one would soon be able to
take a grasp of a rare blend of modern high-style fashion and the distinct ingenuity
of the Philippines' national dress - the Barong Tagalog - reborn in majestic designs
by internationally acclaimed couturier Noubikko! After some time of consultation
and planning, Noubikko finally breaks the news to open up what's in store for
Filipino fashion illuminati, in the US and around the globe who, by their own
cream and choice, have set to uphold Barong Tagalog's centuries of legacy and
evolution. Barong Tagalog, now commonly referred to as "barong"
for short, actually came from the phrase " Baro Ng Tagalog" (Dress of
the Tagalog) which dates back to pre-Hispanic era some 400 years ago. It has evolved
through generations and generations to become a great symbol of Filipino sense
of cultural pride and nationlism. It was formally declared as the country's official
"national attire" in 1975. To date, Barong distinctively worn
as a formal wear for men (and in some styles, for women),continue to grace special
holidays or formal and customary traditions, celebrated by Filipinos back home
and elsewhere around the world. In weddings, anniversaries, fiesta or coronation
rites, now even in business and government affairs and, yes, in fashion! Barong,in
ready-to-wear or classic customade designs, has continually made its outstanding
touch and spot! Initially will cater to circles of top US-based Filipino-American
businessmen who frequently rub elbows in the socialite scene, Noubikko's exclusive
Barong Tagalog designs will later be "exported" to the Philippines for
barong enthusiasts to behold. Noubikko, known for his creations made from
rarest plant and animal fibers such as hemp, vegetable, banana, pineapple, deep-sea
turtle and tarantula skins, comes up with his first-ever release of Barong Collections
after a series of meetings with major department stores and business executives
in the US. "I really feel happy and proud that through generations,
Barong Tagalog had been long kept as a part of Filipino life", beamed Noubikko
who emerged from his weekend board meeting in the city of Glendale. "Now,
it's our turn to do our share", he said. Noubikko's hands for "timeless"
designs, as many times acknowledged by fashion critics, is belived to be aimed
as his valuable contribution to Barong Tagalog's living heritage. "I
really can't wait to have one!", exclaimed Miguel T. Cruz, a business exec
from Los Angeles who runs his own merchandise trade for years now. " It would
be a pleasant privilege for me to own a Barong made by Noubikko", he added.
Noubikko's Barong Collections, which can be visited online (www.noubikko.com),
will be available end of this year starting at $250 a piece.
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