Looks of 1989 - The project

 

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Look of the Year

Started from a vision and end up a worthy cause. This was how it was quoted in several publications...

Looks of the Year Model Search was an all around positive thing to be doing and a glamorous way to further a cause. It benefited charity program for the Missing Children Foundation and gave aspiring models a chance to meet the fashion industry all in one place.

The event stood up among others. The two shows gathered over 350 candidates. Each event gathered over two thousand guests.

The concept
Search for aspiring models and invite businesses involved in the fashion industry (booking agents, modeling agencies, fashion designers, photographers, makeup artists, etc.) to be in one huge place like the convention center. Then let the story of discovery begin...

To make the event memorable, a panel of judges is organized to select top candidates. Top candidates will receive the title "Looks of the Year", prizes and scholarship programs from sponsors.

Door ticket sales covered the production cost and the rest goes to the beneficiary.

STATISTICS
Looks of 1989
Venue: Santa Clara Convention Center, Santa Clara, California
Models:89 Candidates
Guests: 842
Judges: 10

Modeling Agencies: 7

Fashion Photographers:
14
Fashion Designers:
6

Looks of 1991 Venue: Henry Kaiser Convention Center, Oakland, California
Models: 244 Candidates
Guests: 1872
Judges: 10
Modeling Agencies: 9

Fashion Photographers:
36
Fashion Designers:
11